Are you gamification ready?

Improving employee or learner engagement is by far the most common reason why organisations contact us to apply gamification. However, most of our clients had some concerns:

  • They were afraid to get gamification all wrong and waste a lot of money
  • They didn’t have the skill set in-house to implement gamification
  • They were afraid the project may fail, because they didn’t feel 100% confident and wanted support
  • They admitted their business processes were not up-to-date and this could stall development

The sad reality is that $11billion of turnover is lost or wasted due to employee disengagement. According to research organisation Gallup, in their Global Workforce Report, in 2013 only 13% of employees were fully engaged, 64% were not engaged and 23% were actively disengaged. The reasons they quoted for this were bad hiring practices, poor management practices and low engagement amongst middle and senior managers.

The same organisation also knows that companies with an engaged workforce outperform their peers by 147%.
So guess what… Our clients got this!

They understand that to remain relevant with a changing workforce, where the majority has now played games of some kind and has grown used to the instant feedback we receive on social media, that their organisation also needs to understand what gamification can do to attract, motivate and retain the current generation of workers. Statistically the largest group of gamers (53%) is aged between 18 and 49 and the 50 plusses account for 29% of active gamers. So we know that the appetite exists amongst most generation that are currently employed. If you think about it Solitaire used to ship with Microsoft Office and lots of executives have attended a game of golf or a VIP invite to soccer, rugby, tennis or other sports events at some point in their career. So games are not new to even the most serious businesses.

This is where we come in… We create tailored gamification design solutions to solve your specific business problem and because we do rigorous employee research on their behaviours, we know our solutions have a high success rate. Our bespoke service is by far our best seller. Book a strategy session through the form below and find out what is possible for your company.

So what do you need to be ready: (checklist)

  • A project idea
  • Reason for the project
  • Questions about implementing gamification
  • Ideally budget and timeframe or the means to have these approved




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