• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Gamification Nation logo

Gamification Nation

Gamification and game design for business results

  • Home
  • Blog
  • Podcast
  • Solutions
    • Gamification strategy and design
    • Serious games design & development
    • Tools
    • FREE RESOURCES for COVID-19 – Serious Fun
      • A Planet called Hope
      • Covid-19: Guess what – Poll
  • Speaking
  • Store
  • About us
    • About Gamification Nation
    • Awards
    • What our followers and clients say…
    • In the media
    • Contact Us
(+44) 0845 056 9828
Is gamification right for your project?

Being memorable is easier with a story

An Coppens | 5th September, 2019

share:

Did you know, that being memorable is easier with a story? In fact, people are 22 times more likely to remember a story instead of remembering a fact or statistic. Great to start a story with a fact in that case, don’t you think. But that was really to grab your attention.

I love stories and I have to say, in the work we do, we have had the privilege of meeting lots of great storytellers and companies that are open to creating stories to engage their people. Each game we create tends to have a story attached, and the players become active parts of how the story evolves.

Whether it is a cybersecurity boardgame where the business your CEO has chosen comes under attack from various angles. Sometimes it is human error, sometimes it is intentional malicious behaviour and technology malfunction. Each player has a differing level of impact on certain areas and as a team, you combat your business back to safety.

In an online training, the captain sets you a challenge to navigate through all your learning and arrive at your destination with all your crew still alive and well. Mission failure leads to endangerment of your crew and has the potential to sink your challenge altogether.

Whilst people may not remember the detail of the missions or scenarios, they do remember the impact and how it made them feel. Just think of it this way, when you go to the movies to watch a documentary, what are the parts you will talk about when someone asks ‘how was the movie?’. I went to see the movie made about the lead up to the Enron collapse, what I can remember is the hype and activity in the lead up to the collapse and then the devastation and impact on all the lives after the facts, including of those who caused it.

One of my favourite storytellers of today’s world and who sadly passed away not so long ago is Hans Rosling, who specialised in storytelling around factual information. He made graphs come to life with stories.

If you are unsure of how to master this craft for use in gamification and business, then look for material on screenwriting for movies. One of my favourites on the topic is John Truby. He explains that most stories have been built around characters who go through something, whether it is a story of transformation, coming of age, love, challenge and overcoming or even a simple adventure.

The key is to pick characters and storylines that fit your messaging and corporate values. If your bank suddenly started talking about characters that are losing it all and going through a major financial crisis, that may not be what you want to hear to trust them more. However, a beauty brand that makes you feel like you are worth it may well get your attention.

The advertising and marketing fields have made their millions in creating great stories when it comes to internal messaging to our employees most of the time we don’t see the same level of storytelling, which I think is a real shame because it is one of the most effective ways of sharing information.

So here is my challenge to you today, what will you explain with a story?

Categories: business gamification Tags: business gamification, story, storytelling

share:

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Book a Strategy Consultation

Strategy consultation

Book a strategy session now and find out what is possible for your company.

BOOK NOW

Buy your game deck

Buy your game deck

Build your own gamified experiences with our game deck

Buy Game Deck

Must Buy Book: Tapping into the Crowd by An Coppens

Must Buy Book: Tapping into the Crowd by An Coppens

Buy Book

Featured Post

What is the impact for corporate sector initiatives when the games market valuation numbers soar to record heights?

UKIE, the UK interactive entertainment association published figures today to show that the consumer game market valuation has grown to over £7 … Read More about What is the impact for corporate sector initiatives when the games market valuation numbers soar to record heights?

Related Posts

Adult learning image for article on https://www.gamificationnation.com/blog

Can enforced gamification inhibit your learner’s motivation?

Gamification is still very often misunderstood and simply branded as the...

Summer of silence

Summer of Silence It has been a while since I posted a written blog or a...

Reflections on a decade in gamification www.gamificationnation.com/blog

A decade of gamification

In reflecting on a decade of gamification, at least that is how long I...

Footer

Our UK Office

Gamification Nation Ltd,
Kemp House,
152 City Road,
London, EC1V 2NX,
UK
Companies House Registration: 08145023
VAT number:
GB304326932
Tel: (+44) 0845 056 9828
Email: [email protected]

Our EU office

Gamification Nation Europe AB,
Ronnebyvagen 22
12152 Johanneshov
Stockholm
Sweden
Organisations number: 559300-2339
VAT number:

Are you ready to start your project?

GET IN TOUCH
© Copyright 2013 – 2021 Gamification Nation. All rights reserved.
  • Anti-spam Policy
  • Cookie Policy
  • Privacy Policy
  • Linking policy
  • Terms
This site uses cookies: Find out more.