stuff we love: Growth Engineering
Yesterday I attended the Gamifiers Meetup group hosted in the lovely IBM client centre. We learned fromfrom fellow industry experts, I saw an update on player types from Andrzej Marczweski, which made me look forward to his full workshop on the topic at the World Congress. The one presentation that fully stood for me today was by Juliette Denny the MD from Growth Engineering, so much so that we are looking into reselling their gamified (LMS) service to our clients current and future.
I had met Juliette at an gamification workshop by Gabe Zicherman last year and was already interested by what they were up to then, but today thespoke for themselves. As both a consultant internally and externally I have often looked at and e- content delivered in innovative ways. When possible I attend Technologies to find out what is happening in the industry. Actually this year I got stopped by a number of exhibitors when they read my name badge with Nation on it. This morning was the first time I truly saw a gamified which also incorporates social and 70/20/10 (on the job/mentoring/ activities).
For each clientgiven, the engagement numbers were impressive. According to the data measured from their system and portrayed on the company website gamification gets learners engaged, which means learners spend 50% more time on the and 86% more active.
One of theis Spicers Academy – an office stationary retailer – they implemented the Growth Engineering LMS. 93% of it’s users gave the system a 5 star rating and when the LMS became gamified traffic to the Academy increased by 80%. On top of that they reported a 24.7% increase in sales among their sales staff.
What were the gamification elements used for Spicer’s Academy?
- Badges for completion of content
- Achievements for engaging with the Academy in other ways such as rating material, commenting, profile completion, etc.
- Levels based on a combination of badges earned and achievements obtained
- Leaderboards based on the elements before with the purpose of encouraging further engagement and achievement
- Dialogue stream to show earning of badges, achievements as well as and know how to encourage social
Now when you have worked or still work in a corporate environment you will know that return on investment is always questioned, especially when it comes from theand development . The numbers quoted above are not just a once off , I have seen better retention and in live events as well as from some of the programs I have worked on, but for users of the gamified LMS Growth Engineering showcased, these statistics are only a few clicks away. Management reporting made simple.
Before you jump in, you do need to consider your keyas well as objectives, your core players and your company culture, because embarking on a gamification project is effectively also a transformational change project. Typically an of a gamified LMS will be a commitment of a number of years and a relevant investment. The returns as shown above at the same time may well be worth it. will definitely appeal to generation Y, who have grown up on with games as a regular part of their life. It will be refreshing to the existing employee base because of the novel way of .
What is your biggest challenge withtake-up in your company? Have you used yet?
If you want to implement an LMS with a difference as described above, by all means contact us and we will make sure you Growth Engineering will assist you in your corporategoals.