Gamification Blog

Simple and balanced, may make for a dry outcome

  4th April, 2018 By An Coppens

As we are working on some game designs, the conversation around keeping the game simple and at the same time balanced is a hard one to get right. The game geeks want to add as many features as possible to keep it interesting and the lesser geeky one is, the simpler you want to game to be. It makes f

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Social by design

  29th March, 2018 By An Coppens

Board games are social games by design. If you think about it, you are sitting around the table, playing a game together. If the game has collaborative elements in it, you need to work together to make them happen. If the game has competitive elements in it, you have the game banter of you having to

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Why platforms will tell you, you don’t need a consultant

  26th March, 2018 By An Coppens

In the gamification world, an ever growing amount of platforms exist that can provide game elements to existing applications. A lot of them will tell you that a consultant on top of the fee of their platform is not required. When this is suggested, my question would be "who in your organisation unde

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Where in the employee lifecycle can gamification assist?

  23rd March, 2018 By An Coppens

Since 2013, I have been using the employee lifecycle as a way of describing where the meaningful touchpoints can be where gamification can potentially make a difference. Notice the very hypothetical language used, gamification may not be the most appropriate solution in some of these processes. On o

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What is fun?

  21st March, 2018 By An Coppens

In our gamification work, we are often asked will it be educational and at the same also fun? The thing is fun is subjective and often personal. In a previous post on this blog, we looked at the Read more

Transparency of intentions for gamification

  19th March, 2018 By An Coppens

In light of all the unravelling of data manipulation and influencing of behaviour by data and behavioural scientists in light of elections and votes in both the UK and USA, I would say it is important for those of us using data, game psychology and game elements to drive behaviour change to create t

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Ebb, flow and breathing time in gamification design

  16th March, 2018 By An Coppens

Each game has moments where all the action takes place and then there are moments where it looks as if nothing is happening and it allows for breathing space and reflection. I would say the analogy to life as a business owner is similar, sometimes you have a lot of things to juggle and then there ar

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Can gamification increase job satisfaction?

  12th March, 2018 By An Coppens

In employee engagement, some of the wishes I receive is to ensure everyone achieves job satisfaction. Measuring job satisfaction is not always that easy. On one hand, you have working conditions, the job role and duties that travel with this and on the other side you have the individual with skills,

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Gamification as one of many tools

  9th March, 2018 By An Coppens

In my gamification masterclass for HR professionals, we were having the discussion on gamification as a tool for HR and we agreed that it is one tool of many to create learner and employee engagement. I don't see gamification as the solution to everything, it has potential to help in a lot of places

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Tapping into intrinsic motivators with a card game

  7th March, 2018 By An Coppens

Since last year, I have been advising Canadian start-up You-EQ on gamification design for their platform. The team behind the project brings together a very holistic viewpoint on how we achieve performance with expertise coming from top-sports, nutrition, mindset, HR, Finance, training, coaching and

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