Gamification Blog

A question of morals?

  12th February, 2018 By An Coppens

Is nudging someone into optimal choices for their health, learning, productivity and life, something we should encourage? It is a moral question that popped up as I was reading the book "Nudge" by Nobel prize winner and esteemed economist Richard Thaler and Cass Sunstein. He writes about experiments

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How to save time and money with your gamification project

  9th February, 2018 By An Coppens

Lately, we have been receiving a lot of requests for urgent campaigns. Already inherent in the word campaign is typically short-term thinking or quick fixes. In a marketing environment or specific communication launch, this may be well placed and appropriate and also typically part of a larger long

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A fun way of taking a job interview online

  7th February, 2018 By An Coppens

I was sent this link by someone in the learning field, who reckoned I would appreciate how Artificial Intelligence and a mini-virtual world with avatars could work. The graphics look amazing and the chatbot is outright funny, just pick any answer you want, at

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Gamification of B2B processes

  5th February, 2018 By An Coppens

Business to business trading, collaborating and service delivery is what makes the economy work and how a large proportion of businesses operate. When we look for gamification in B2B the examples are still few and far between. It is also congruent with the experience we have in our business, the maj

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Gamification in insurance

  31st January, 2018 By An Coppens

Last night I had the privilege of presenting to a mixed public from the Insurance and related industry for Startupbootcamp Insurtech. With a lot of requests for the slides, I decided to publish them here today. The audience was made up of a combination of people working in the insurance industry as

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Top tips for virtual reality gamification

  29th January, 2018 By An Coppens

As we are embarking on a few gamified learning projects for virtual reality, I wanted to share some of considerations that are important when you are contemplating this avenue. Here are some top tips:

  1. Get involved as early as possible in the process
Gamification design for

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Learning quests in MinecraftEDU

  26th January, 2018 By An Coppens

At BETT this year, one of the biggest exhibitors with a vast amount of floor space was Microsoft. They had grouped together the various tools they have under their wings either directly or through acquisition. Teachers have for years been well ahead of the curve with using games for teaching and I o

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Table board games as a communication strategy

  24th January, 2018 By An Coppens

I don't know if it is a recent trend or whether I just started noticing it recently, but on a few outings, we found board games on the table in a bar or restaurant. They weren't even themed boardgame style establishments, which are also popping up more and more in different cities. In all cases, we

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Would you be the best driver in your family?

  22nd January, 2018 By An Coppens

Next week I will be speaking about gamification in the insurance industry, and to prepare for it I was looking up some examples.  I came across this fun attempt by Aviva insuran

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WordPress gamification tools

  17th January, 2018 By An Coppens

In our work with small and medium-sized businesses, we are often asked to gamify a WordPress based memberships sites for knowledge communities and online course academies. Our way of working with clients is the same as with our bigger corporate clients, we look for the objectives the owners have an

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