The power of a good story

The power of good story Great games, movies, books and presenters tend to have mastered the art of storytelling. In my view storytelling can enhance a brand quite significantly. If …

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Tapping into travel stories

Engaging marketing - Eurostar is looking for your memories from a trip to Paris

Engaging marketing – Eurostar is looking for your memories from a trip to Paris When it comes to engaging in a conversation with a potential customer, Eurostar has tapped into …

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Personification

Personification

Personification Personalisation and personification of your services or products is something to pay attention to as a trend for the future. If you have ever been in a sales conversation, …

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