Gamification Blog

Why understanding the process is key for gamification design

  1st October, 2018 By An Coppens

Gamification design is often applied to a business process and in order to come up with an engaging design, we need to understand the process in quite high-level detail. Explaining why understanding the process is key for good gamification design is not always easy. Our clients will on occasion 

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Too much of an earn more time game mechanic

  28th September, 2018 By An Coppens

As a gamification designer, I play games regularly to find out what works and could potentially transfer to gamification. Occasionally I find a game I keep playing for a bit longer than essential research. I am playing a game called Homescapes for a

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What are you doing towards global goals?

  24th September, 2018 By An Coppens

The week of the 22nd to the 29th of September is Global Goals Week. In case you are not sure what this is about, check out the 17 goals world leaders agreed upon in 2015 to make the world better by 2030.  Hence my question to all of you what are you doing t

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Working together towards achieving goals

  21st September, 2018 By An Coppens

In all companies, I see working together towards achieving goals as very central to the work organisations and its people carry out. In all of my career, I seem to have been supporting those kinds of pursuits whether it was through training, change management consulting, learning design, coaching an

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Do you learn better when you feel part of a community?

  19th September, 2018 By An Coppens

As a continuous learner about all sorts of different topics, I often want to deep dive on my own, but then tap into a community once I have practical questions. This morning I read a book about learning (yes all 10 chapters in one sitting, thanks to the art of speedreading) and it made the claim tha

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How to build a business case for gamification?

  17th September, 2018 By An Coppens

In a corporate environment, we often get asked to help influencers on how they can build a business case for gamification. A gamification project will require typically an investment that will raise a few questions as to whether this is money spent wisely or not. It is, therefore, a good practice to

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When did you last play with something?

  14th September, 2018 By An Coppens

Yesterday I was chatting about how I tend to play with something to figure out how it works. The person I was talking to commented on how I named it playing. For me, it made total sense to call it this and it feels for me like play. I know when it is something new, I may not get it the first time an

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Learning about the game design process from an exhibition in the V&A museum in London

  12th September, 2018 By An Coppens

The Victoria and Albert Museum is hosting a videogames exhibition to give an insight into the design process behind the making of some known and lesser known games. I took some time to visit the exhibition and I found it inspiring to see how

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Will incentives increase motivation?

  7th September, 2018 By An Coppens

When we talk about gamification for behaviour change, we regularly receive the question will incentives increase motivation? The answer really depends on the situation and the individual. When I think back to deciding to run the London and New York marathons, it was my personal goal and motivatio

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Being memorable is easier with a story

  5th September, 2018 By An Coppens

Did you know, that being memorable is easier with a story? In fact, people are 22 times more likely to remember a story instead of remembering a fact or statistic. Great to start a story with a fact in that case, don't you think. But that was really to grab your attention. I love stories and I ha

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Must Buy Book: Tapping into the Crowd by An Coppens

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