Gamification Blog

How can gamification help a small business?

  2nd July, 2018 By An Coppens

A lot of large businesses and multinationals are heavily investing in gamificationfor their employees to improve employee engagement to support performance improvement and learning. In sales and marketing gamification has been around for longer than the actual term. When it comes to small businesses

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Does gamification work?

  29th June, 2018 By An Coppens

Does gamification work? is one of those questions that comes up on a frequent basis. At this stage, with several projects behind us, we can confidently say, yes it works for our clients when we have clear objectives, good research and the opportunity to test the pilot to validate the findings. Of co

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What do you need to create a serious game?

  25th June, 2018 By An Coppens

We often receive calls from businesses that want to create a game. The distinction between a serious game and gamification is often misunderstood, so it is good to clear this up first. In my world in a serious game, you step into a game environment, in gamification you remain in the process of what

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When is what more important

  22nd June, 2018 By An Coppens

A question I would love to know the ultimate answers to is 'when is what more important'? It may be a vaguely unspecific question, but sometimes I feel in gamification we are trying to solve everything with gamification. Whilst it may work, it may also not be that important. In the instance of a

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Inclusion by ability

  20th June, 2018 By An Coppens

How able are you? Able can refer to your level of intelligence, physical ability, ability to adapt and learn, ability t

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Inclusive by design

  18th June, 2018 By An Coppens

When I started out in gamification, I wanted to make my designs inclusive by design. One of the main drivers behind this was that what I had seen up until then didn't quite motivate me as a woman when gamification presented in a hyper-competitive manner. I also felt that most gamification designers

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Is comparing good for you?

  15th June, 2018 By An Coppens

Comparing performance, looks, results, comments, etc. is something we have all done or experienced at some point in life. It may have been in school, where when school report or results came out, you grouped together with friends to compare notes. It may have been your family comparing you to siblin

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Deadlines and performance

  13th June, 2018 By An Coppens

Everyone can perform when a deadline in work is looming. For some reason, the time challenge of a production milestone

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Recipes for success

  11th June, 2018 By An Coppens

In every walk of life, there are recipes for success. From a tried and tested process to a number of steps, repeated over and over to hit the target. Understanding the process is the first thing and then implementing it consistently and finetuning it until it works for you. In Read more

Backing up your claims

  8th June, 2018 By An Coppens

At a recent event, a speaker was making claims about how what they were building was totally new to the market and nobody else had done it. They also went on to say that they had been specifically selected to build this new thing for a major software house. As a listener to the talk and with in-dept

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