Gamification Blog

Are you tracking your goals?

  23rd July, 2018 By An Coppens

Maybe it is my marketing training that has me tracking all things business related, but then I already created all sorts of fun trackers as a kid. I wonder sometimes if it is just me or whether more people work like this? Do feel free to comment and let me know what you are tracking and why? For

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Gamification design, game design, instructional design, it’s all easy, or?

  19th July, 2018 By An Coppens

There is a misconception that game design, gamification design, learning design, instructional design, user experience design is easy. Mastery in any of the types of design will make the craft seem easy and because everyone has played games and taken courses, so surely it can't be that hard to make

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Don’t let age be a deterrent to gamification

  16th July, 2018 By An Coppens

For some time I have been saying that from our evidence, we find that older age groups in the workplace tend to respond better to gamification than for example Millenials, who are often the main reason why companies buy gamification. Research by Read more

We have a wonderful elearning offering but nobody is using it…

  13th July, 2018 By An Coppens

We often hear and see a wonderfully built e-learning offering in organisations and yet, nobody is using it.  Or at least that is the perception. Employees are not making the time to access learning that would help them grow in their roles or make them more efficient in specific areas. The first

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Losing isn’t fun

  11th July, 2018 By An Coppens

I debated long and hard whether to write this post or not, but decided to go ahead. If you know me personally, then you know I am originally from Belgium (Antwerp to be precise) and that I support the Belgian football team. Hence, losing isn't fun as the title for this post, because unless you live

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Will simple statistics on behaviour help drive behaviour change?

  9th July, 2018 By An Coppens

In gamification, the objectives is often to reinforce a wanted behaviour and discouraging unwanted behaviours. Often we link what is tracked into visual dashboards and scorecards to give the individual and their organisation feedback on performance. Sometimes the performance is benchmarked against o

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Are you putting users at a disadvantage with a one size fits all strategy?

  4th July, 2018 By An Coppens

In our office, we were chatting about the game Fortnite and how I was trying to learn how to play it by using an iPad. My character can jump out of the plane, but has some serious issues to be as competent and fast team members or opposition playing with computer and console set-ups. It made me thin

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How can gamification help a small business?

  2nd July, 2018 By An Coppens

A lot of large businesses and multinationals are heavily investing in gamificationfor their employees to improve employee engagement to support performance improvement and learning. In sales and marketing gamification has been around for longer than the actual term. When it comes to small businesses

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Does gamification work?

  29th June, 2018 By An Coppens

Does gamification work? is one of those questions that comes up on a frequent basis. At this stage, with several projects behind us, we can confidently say, yes it works for our clients when we have clear objectives, good research and the opportunity to test the pilot to validate the findings. Of co

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What do you need to create a serious game?

  25th June, 2018 By An Coppens

We often receive calls from businesses that want to create a game. The distinction between a serious game and gamification is often misunderstood, so it is good to clear this up first. In my world in a serious game, you step into a game environment, in gamification you remain in the process of what

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