What is the story?
In learning and gamification design, we may often have to work with what is considered “boring” material. Now, I challenge that, because for every person that calls some content boring …
What marketing tools can bring to gamified engagement?
Marketing as a field has been involved in drumming up brand awareness, engagement and loyalty for years. It is then also no surprise that some of the tools from this …
Quest based success in coaching
In my learning gamification framework, I focus a lot on level 3 proof of learning. So far very few products on the market deliver this level. Most corporate facing tools …
Uncertainty
In life and in business, we will all experience some uncertainty. Uncertainty can cause people to make decision, which can be compared to fight, flight or freeze modalities known from …
Selling to a split audience in learning gamification
A large percentage of our work is in learning related gamification and very often what the learning and development manager wants to suit their needs and what the end-user learner …
What does success look like?
In all of our gamification design work, we ask the question to break down what will tell them that they have been successful with this project. I have rarely had …
