Gamification is still very often misunderstood and simply branded as the adding of some game mechanics to a learning process rather than using it to enhance and play into the learner’s motivation. When we go with the mechanical side of gamification of simply adding game…
Summer of Silence It has been a while since I posted a written blog or a podcast episode for that matter. Normally I would have pre-prepared posts or episodes and make sure they were all scheduled to go-live. This year I really didn’t have the…
In reflecting on a decade of gamification, at least that is how long I have been actively following, learning and contributing to the industry, is my subjective view as an active practitioner on how I see the evolution to date of our industry. The reflections…
Last night I had the privilege of presenting to a mixed public from the Insurance and related industry for Startupbootcamp Insurtech. With a lot of requests for the slides, I decided to publish them here today. The audience was made up of a combination of…
In business gamification, adding game psychology and game mechanics to a work related process, typically and also advisably takes a bit of narrative. Especially for learning, the hero’s journey is often chosen as a a way of telling a story where your end-user can be the hero, whether they are…
Friday Feminine Gamification Viewpoint: Subtle difference When addressing gender differences in design, the differences can often be very subtle in nature. Ladies prefer a value based approach and decisions on the use of a specific system may be based on values you wouldn’t necessarily expect…
Feminine Gamification Viewpoint: He for She This week Emma Watson gave a speech at the UN for the launch of the UN campaign ‘He for She’ to encourage equality for both men and women. She points out some amazing facts which whilst travelling and working…
Friday Feminine Gamification Viewpoint: Designing for the picky customer Most guys will probably already be nodding their heads to the title and they are right, women tend to be a lot choosier then men when it comes to what they want from their products. Design…
Is nudging someone into optimal choices for their health, learning, productivity and life, something we should encourage? It is a moral question that popped up as I was reading the book “Nudge” by Nobel prize winner and esteemed economist Richard Thaler and Cass Sunstein. He…
Feminine Gamification Viewpoint: Gender design preferences When women and men design they will naturally go for a number of different elements: Males Females Type of objects Self-propelling objects (ships, cars, planes, rockets) Static objects (plants, flowers, furniture, landscape) Message Printed word Not printed word Typography…
If we want to be truly innovative and supportive of creative endeavours of team members, a level of failure has to be expected. some things will work. Other things won’t. From an organisational culture perspective it is not so easy to create this tolerance for…
Discover the entrepreneurial spirit behind our chief game changer [video_player type=”embed” width=”640″ height=”360″ align=”center” margin_top=”0″ margin_bottom=”20″][/video_player]
