In the lead up to Christmas the airline Norwegian is running a campaign to raise awareness of its many destinations amongst subscribers of their loyalty program. It comes in the shape of an invite to win extra points for their reward program by opening airplane…
Fiat YouWear: Fun example of Gamification Earlier this week I was at a networking event and I ended up having to teach what gamification is all about. For some reason I seem to hang out with the innovators of this world, who seemingly…
What is gamification in marketing or what could gamification look like for a marketing process? We recently took part in a challenge which addressed exactly this question, how can we gamify our marketing to attract a younger demographic. Understand your target audience Marketing is at the…
Gamification stuff we love: Zappar Ever felt like bringing a bit of augmented reality to your writing, your apps or your events? Well with the Zappar create and studio apps, you can achieve just this. I have been exploring augmented reality and virtual reality for…
Gamification stuff we love: Hooptap Yesterday I had the privileges of a great demo of the Hooptap platform and solutions for gamification. I have to say it was impressive. I loved their Brandclub option, where you can basically with or without any web-presence set up…
Gamification stuff we love: Chennai Express Movie marketing is becoming increasingly engaging and can mean the make or break of a movie. In India the movie Chennai Express became a box office hit aided by a social media focused marketing campaign, which included gamification, social…
Gamification Stuff we love: Zizzi tackles cancer The Italian restaurant chain Zizzi introduced an online, mobile accessible mobile scratch card game to raise £1 million for the Stand Up to Cancer campaign from Cancer Research UK. Flyers on the table in restaurants encourage the smart…
Gamification Stuff we love: Dulux Visualiser I often have conversations with friends on how can gamification be used for something they can relate to and usually I give examples of fitness apps, but here is another one my friends will definitely relate to when re-designing a…
Feminine Gamification Viewpoint: Consumer Differences Women are the main decision makers when it comes to shopping, below is an interesting infographic illustrating some of the differences thanks to the people at dr4ward.com for putting it together. With ladies making a vast proportion of buying decisions, what…
Engaging marketing – Eurostar is looking for your memories from a trip to Paris When it comes to engaging in a conversation with a potential customer, Eurostar has tapped into a stream of memories of people travelling to Paris or Brussels. Most of us have…
