Feminine Gamification Viewpoint: Consumer Differences
Women are the main decision makers when it comes to shopping, below is an interesting infographic illustrating some of the differences thanks to the people at dr4ward.com for putting it together.
With ladies making a vast proportion of buying decisions, what can your organisation do to attract these customer with gamified campaigns from marketing to loyalty and potentially sales strategies?
Although the data are primarily US based I would say, a lot of them will still transfer to Europe. Ladies lead the way in online shopping, but the problems experiences when shopping are quite different for both genders. I always find when you are informed about data and motivations, you can design better campaigns.
So what would these data tell you that is important for your gamification campaigns?
