Feminine Gamification Viewpoint: Design perspectives
When designing your gamification solutions for ladies and gentlemen there are a few differences to take into account when it comes to look and feel of what you create.
What ladies want:
- Visuals that remind them of themselves, on their best day.
- Relatable stories that draw them in.
- Value for money now and in the long run
- Social sharing
What gentlemen want:
- Aspirational visuals
- Facts and proof matter!
- Solving today’s problem or need
- To be made look good and tell everyone about it