On any average day between 1000 and 1500 app are uploaded to app stores around the world. Most users decide in the first 20 seconds whether to keep your app on their device. In fact, most of us only use a handful of applications on a regular basis.
Attraction, onboarding, ongoing engagement and retention are key considerations for adding features by software and application designers.
Our clients understand it may take a few iterations before they start noticing anything different after adding gamified elements. The thing often is that if there are other more pressing functionality problems, we will also advise you to focus on them first and phase in gamification when you are ready.
Your end-user is who matters most in this equation! Making the journey as engaging and useful as possible is key.
Business outcomes and scope of projects
- Understand business objectives
- Scope of project
- Key Performance Indicators
Understanding your target audience
- User research (surveys, focus groups, analytics)
- Motivational drivers
- Experience mapping
- Collaborative and iterative design process (workshops, journey building)
- High level concept
- Detailed gamification design
- Wireframe and prototype
- Ongoing monitoring
- Feedback to keep engagement high