A serious game is a game with a serious purpose. It should still mean that it is fun to play. In terms of game design, it follows the same design processes as games for entertainment purposes and in our work, it also draws from instructional design methods to ensure it delivers the outcome it is created for. A serious game can be digital or physical in nature.
What do people use serious games for?
- to raise awareness
- to give players an experience of reality or a part thereof that will help them in work
- to explain complex scenarios in a visual and engaging manner
- to have a common base and playing ground
- to encourage collaboration and social interaction
We have seen games work in training, in recruitment, during on-boarding of new employees or even clients, at events, in corporate sustainability efforts, climate behaviour awareness, etc. and also on websites to encourage the exploration of information or as part of campaigns for lead generation or brand awareness.
We have created digital and non-digital games for our customers.
Our own gamification card deck is one example, which we created to solve the problem of explaining the abstract concept of game design and game mechanics to people who don’t necessarily have the same inside knowledge as us. Some of our customers don’t even play games regularly themselves, but have found the request and need from the business to come up with a game.
Benefits of Games
Board games are by their very design, social in nature. If you want to get people talking and sharing around a specific topic both card and board games provide the means to do this. Imagine this a group of people who have “nothing” in common and yet when they come to our workshops, they can create a game or gamified solution thanks to our gamification card deck. Or one of our clients used a board game at an event, as a result 80% of people reported increased confidence in talking about the topic of the game and they also remembered more scenarios than they ever did, even after classroom and online learning.
Digital games are all around us and can create an instant connection between a customer and a brand or a learner and some content. They can serve as mere entertainment, brainteasers, awareness raisers or reinforcers of knowledge or policies. We often find that when a game is well designed that people will play it even when they are not at work, just to see if they can improve their original score or skills.
Lead generation games
Through some of our partners, we have managed to secure a series of Html5 games that can be used as lead generation games to build up your list and engage with your customers and potential customers in a fun way.
The games can be re-skinned to suit your brand. We add in your logo, your colours and a sign-up form which can be linked to your existing customer relationship management tools or if you don’t have one we will send you excel files of sign-ups.
The games are short in playtime (5 minutes or less) and easy enough for not so game savvy customers. They are themed around seasons, seasonal events, sports, locations etc.
Talk to us about the game you are after, give us an idea of your target audience and we will either create a lead generation game from scratch or recommend some of the existing selection.
Fill out the form below and mention lead generation game. We will get in contact about your game growing your list.
The game plan
From the start of 2020, we will be offering a subscription service for bespoke html5 mini-games. Basically we create a serious game for you every quarter to keep your campaigns fresh or simply add to your existing engagement with clients or employees. The service will give you a fully designed mini-game that can be deployed on your website or anywhere else where you can embed Html5 content.
The game plan requires a minimum 12-month commitment and can be paid in advance or in monthly installments. We effectively license the games we create to you for unlimited use on your sites.
Fill out the form below to book a call with us to discuss your main objectives for the year and we will be able to give you options and let you know if this subscription is the best way forward.
Some samples of our work
Hacksagon! – collaborative boardgame
A cybersecurity boardgame designed for CHUBB to share the impact cyber incidents can have on a business.
Save the planet! – digital game
An online game created for children to learn about CO2 emissions from cars, used to kickstart a discussion around the impact on nature, cities and our life in general. Part of a climate awareness program.
Business outcomes and scope of projects
- Understand business objectives
- Scope of project
- Key Performance Indicators
Understanding your target audience
- User research (surveys, focus groups, analytics)
- Motivational drivers
- Experience mapping
- Collaborative and iterative design process (workshops, journey building)
- High level concept
- Detailed gamification design
- Wireframe and prototype
- Ongoing monitoring
- Feedback to keep engagement high
WOULD YOU LIKE A GAME DESIGNED?
For our game design process to kickstart, we need you to fill out a detailed questionnaire to get an idea of expectations. when this is completed, we can do our research and schedule a call with solid answers or follow-up with further questions.