Our founder studied game design with a view to enhancing her gamification expertise. We are first and foremost gamification design experts. Gamification means that we apply game design techniques, game dynamics and game psychology to non-game situations. From a user experience perspective, the end-user will stay in the process of work that he or she is currently doing, but this experience is enhanced with game elements. On occasion, we also design serious games, which are games with a serious business objective. In this case, the end-user will step into a game environment to play the game and out of the regular business process, it may relate to.
We have created digital and non-digital games for our customers. Our own gamification card deck is one example, which we created to solve the problem of explain the abstract concept of game design and game mechanics to people who don’t necessarily have the same inside knowledge as us. Some of our customers don’t even play games regulalry themselves, but have found the request and need from the business to come up with a game.
Benefits of Games
Board games are by their very design, social in nature. If you want to get people talking and sharing around a specific topic both card and board games provide the means to do this. Imagine this a group of people who have “nothing” in common and yet when they come to our workshops, they can create a game or gamified solution thanks to our gamification card deck. Or one of our clients used a board game at an event, as a result 80% of people reported increased confidence of talking about the topic of the game and they also remembered more scenarios than they ever did, even after classroom and online learning.
Here are some samples of our work:
Hacksagon! – collaborative boardgame
A cybersecurity boardgame designed for CHUBB to share the impact cyber incidents can have on a business.
Save the planet! – digital game
An online game created for children to learn about CO2 emissions from cars, used to kickstart a discussion around the impact on nature, cities and our life in general. Part of a climate awareness program.
Business outcomes and scope of projects
- Understand business objectives
- Scope of project
- Key Performance Indicators
Understanding your target audience
- User research (surveys, focus groups, analytics)
- Motivational drivers
- Experience mapping
- Collaborative and iterative design process (workshops, journey building)
- High level concept
- Detailed gamification design
- Wireframe and prototype
- Ongoing monitoring
- Feedback to keep engagement high
WOULD YOU LIKE A GAME DESIGNED?
For our game design process to kickstart, we need you to fill out a detailed questionnaire to get an idea of expectations. when this is completed, we can do our research and schedule a call with solid answers or follow-up with further questions.