Gamification Mechanic Monday: Prize Pacing

  13th July, 2015 By An Coppens

Gamification Mechanic Monday: Prize Pacing

Creating a sense of scarcity and at the same time increasing the value of the eventual win, can be achieved with prize pacing. The objective is that your prize is distributed in small doses on a regular basis and in order to win the big prize you need to have collected all the other items. Obviously you need to have a few items in the set collected to be increasingly engaged. It’s as if you need to collect all the stickers in a collectible collection, before your book has gained value. Imagine if you are only missing one or two final stickers and the lengths you would go through in order to find them.

It is a mechanic often used in marketing to encourage people to buy more of a specific item in order to complete their collection with a chance of to gain the bigger prize. Collecting in it’s own right can be fun, but the opportunity to win a bigger prize is where this mechanic comes to play. From a company’s perspective it is also great to not have to hand out prizes to everyone and to create fun around it.

We have featured a number of marketing related campaigns, playing on this mechanic such a Halloween Babble where you collected Halloween character codes on cheese pack, which ultimately gave you a chance to gain more in their game. Mc Donalds Monopoly game also tapped into this mechanic and it is extremely popular.

Where else have you seen this mechanic at play?

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Buy your game deck

Buy your game deck

Build your own gamified experiences with our game deck

Must Buy Book: Tapping into the Crowd by An Coppens

Must Buy Book: Tapping into the Crowd by An Coppens

Buy your copy by clicking on the image!

Top Gamification Blog

Gamification Design for Employee Engagement

Gamification Design for Employee Engagement

Gamification Design for Learner Engagement

Gamification Design for Learner Engagement

Gamification Design for Customer Engagement

Gamification Design for Customer Engagement

Our News & Blog Digest in Your Inbox

Improve Your App or Software with a Gamification Audit

Like us on Facebook

Follow us on Twitter

Follow us on LinkedIn

Follow us on Pinterest

Gamification Nation

Join us on Google+