Special events add an element of surprise. They are not necessarily planned and known to the user, but allow you an opportunity to create an extra positive experience by giving them something more of what they want.
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The kind of special events you could consider are VIP days for your top clients, access to a first release of a new product line or advanced features, a surprise random gift because you feel like it.
The aim of the special event is to make your player feel valued and to delight them with something they wouldn’t normally expect from you.
We would love to hear how you are implementing this one, so let us know below 🙂