Superbowl Sunday – don’t take yourself too seriously
The purpose of gamification is to add elements from games into non-game situations and in advertising this has been done quite often. In the run up to the Superbowl in the US a lot of organisation are spending a massive amount on advertising and typically there is an equal amount of media anticipation who will have obtained prime space on the ads listing. Obviously I am not suggesting that you should blow your marketing budget on the one ad this year during the Superbowl, but what I believe is important when you are embarking on a gamification strategy is that you are actually not taking yourself too seriously.
When you are introducing avatars, stories, special delightful events, choices and more for the consumer, you want to be confident enough as an organisation to allow the fun side to come out too. I would say let creativity flow generously.
I believe in their pre-superbowl campaign, Volkswagen have done exactly that with a bit of an expected German flavour. Is this gamification? Not really, but it is the mindset that you need in order to consider taking gamification to the next level in implementation.
Let us know what you think about the clip:
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What mindset do you believe is needed for gamification in your organisation?