Gamification Stuff we Love: Playmob for Enterprise
Playmob offers the opportunity for gamers to donate some of their in-game purchases to charity. I had the pleasure to listen to a panel discussion last week for Women in Wireless: Women in Gaming and Jude Ower the CEO of Playmob was one of the ladies on the panel. We spoke afterwards and she explained in addition to great support from within the gaming industry with for example Angry Birds creator Rovio integrating their offering, they are increasingly receiving enquiries from the corporate sector.
In my view when you examine player types and zone in to the philanthropist player, the fact that their purchases and/or achievements may contribute to great causes is an inherent motivator for these kinds of players. It seems to me a perfect blend for corporate sustainability projects and enterprise gamification efforts, hence I will be making sure partners I team up with also hear about this option.
In some organisations I am aware that gamification is earning employees virtual currency, which can then be turned into either benefits or physical branded products, I am sure adding the charitable option also, may well be the motivator for some people to give an extra effort.
Here is what the current version of Playmob for gaming has achieved so far:
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What charity would your gamification efforts support?