Gamification stuff we love: Chain of good
The drinks company Innocent, who produce smoothies and juices launched a campaign at the beginning of this year to help cause a “chain of good“. It is appealing with epic meaning to make a healthier choice, not just for your own body, but how buying one of their products will also assist families in the developing world. The campaign focused both on positive consequences aka win conditions as well as lose conditions when another choice was made.
The way the campaign was presented is purely through storytelling and some well placed visual and sound effects, with the big call to action epic meaning. In my view it is a very creative way of bringing a corporate social strategy to the awareness of the general buying public.
Have a look for yourself
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What have you done to cause a chain of good? #chainofgood