When you work in an industry it is really easy to become absorbed by wording and to assume everyone will naturallythem. In fact even the term gamification, still often confuses people. It is why we post our definition on our homepage, “ is the application of game psychology, game dynamics and to a non-game situation”. The non-game situation, can be any where people are central to its success.
Thewe design are often called gamification or engagement for those that dislike the term gamification. A gives answers to the questions “why”, “what” and “what will success look like”. It outlines which are included, who the key people are and what we their key motivations to be based on user research.
dynamics or techniques are the experiences you want to create at meaningful points in the . In my view this is more granular than the . In sports terms it is the actual tactics used in a specific game, rather than wanting to end up top of the league which could be the over-arching . Certain game elements will invoke game dynamics, often based in the intrinsic motivations of end-users. For example, a people related leaderboard game element will introduce a dynamic of competition, some players will find this motivating, some won’t.
The game elements are really the mechanics that make the game play work. In any game you play on your phone, you will have levels, points, some celebration of achievement or feedback when you don’t progress. Each of these are game elements or.
Our advice for people starting with, is to spend enough time and effort in the design of the an the motivations of your target audience. It will make the use of both game dynamics and game elements so much easier.