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Feminine gamification viewpoint: Stack Overflow and ladies Stack Overflow, the developer question and answer site, in both 2015 and 2016 developers survey showed that only 5.8% users identified as females. I would think there are probably a few more female developers in the world, than just…
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Feminine Gamification Viewpoint: Social sales It seems appropriate on what seems to be a now global concept “Black Friday” to talk about social sales and how this is in fact 70-80% a female sport. Women have dominated shopping for some time and online shopping is…
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Feminine gamification viewpoint: Websites appealing to both genders Last week a report was published that depicted UK government website pages for not being ‘women friendly’ enough, the contentious site in question is this on https://www.greatbusiness.gov.uk/women-in-enterprise/. The report was written by a Lorely Burt a female enterprise ambassador and pointed…
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Friday Feminine Gamification Viewpoint: Subtle difference When addressing gender differences in design, the differences can often be very subtle in nature. Ladies prefer a value based approach and decisions on the use of a specific system may be based on values you wouldn’t necessarily expect…
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Feminine gamification viewpoint: What is your gender identity? In the upcoming iVersity course on gamification I share some of my thoughts on gender and gamification, but the reality is we probably behave and communicate with more than one gender influence in mind. So here is…
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Feminine Gamification Viewpoint: He for She This week Emma Watson gave a speech at the UN for the launch of the UN campaign ‘He for She’ to encourage equality for both men and women. She points out some amazing facts which whilst travelling and working…
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Friday Feminine Gamification Viewpoint: Designing for the picky customer Most guys will probably already be nodding their heads to the title and they are right, women tend to be a lot choosier then men when it comes to what they want from their products. Design…
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Feminine gamification viewpoint: Bias 1 – to prove it again and again and again Research on women in science, technology, engineering and mathematics (STEM) has in a number of separate studies found that if given the choice even a random one, both men and women…
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Feminine Gamification Viewpoint: Gender design preferences When women and men design they will naturally go for a number of different elements: Males Females Type of objects Self-propelling objects (ships, cars, planes, rockets) Static objects (plants, flowers, furniture, landscape) Message Printed word Not printed word Typography…
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Feminine gamification viewpoint: measuring leadership In a recent article in Harvard Business Review by Avivah Wittenberg-Cox, titled “To hold women back, keep treating them like men.” Avivah explains that all managers in organisations recognise men and women are different, yet in most organisations measurement of female…
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Feminine gamification viewpoint: Building confidence Earlier this week as part of the “Make it digital” campaign on BBC they aired a show called “Girls can code”, where 5 girls are experiencing a variety of digital options with a view of coming up with a great…
