Gamification Nation

Gamification and game design for business results

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Category: gamified loyalty program

Gamification as a brand awareness tool

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In the lead up to Christmas the airline Norwegian is running a campaign to raise awareness of its many destinations amongst subscribers of their loyalty program. It comes in the shape of an invite to win extra points for their reward program by opening airplane…

Gamification stuff we love: Virgin Red treasure hunt

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Gamification stuff we love: Virgin Red treasure hunt Virgin recently held a treasure hunt to launch their Virgin Red loyalty app. Now what was really great about the campaign is that it firstly is totally congruent with the spirit most of us associate with Virgin,…