Tourism industry an early adopter? Having attended the technology enabling travel seminars at the World Travel Market in London organised by IFITT (International Federation for IT and Travel and Tourism) also known as the eTourism community, I saw a few examples of games and gamification…
Category: Gamified Tourism
Tapping into travel stories
Engaging marketing – Eurostar is looking for your memories from a trip to Paris When it comes to engaging in a conversation with a potential customer, Eurostar has tapped into a stream of memories of people travelling to Paris or Brussels. Most of us have…