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Friday Feminine Gamification Viewpoint: Subtle difference When addressing gender differences in design, the differences can often be very subtle in nature. Ladies prefer a value based approach and decisions on the use of a specific system may be based on values you wouldn’t necessarily expect…
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Feminine Gamification Viewpoint: He for She This week Emma Watson gave a speech at the UN for the launch of the UN campaign ‘He for She’ to encourage equality for both men and women. She points out some amazing facts which whilst travelling and working…
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Friday Feminine Gamification Viewpoint: Designing for the picky customer Most guys will probably already be nodding their heads to the title and they are right, women tend to be a lot choosier then men when it comes to what they want from their products. Design…
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Feminine Gamification Viewpoint: Gender design preferences When women and men design they will naturally go for a number of different elements: Males Females Type of objects Self-propelling objects (ships, cars, planes, rockets) Static objects (plants, flowers, furniture, landscape) Message Printed word Not printed word Typography…
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Friday feminine gamification viewpoint: gender relevance checklist In my research for this blog theme I came across a project from Stanford University in the USA called Gendered Innovations. The main purpose of it is to encourage fields such as science, health & medicine, engineering and…
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Feminine gamification viewpoint: emotions In my work with sales teams, I am always surprised at the ease of rejecting of emotions when talking about the sales decision making cycle. Emotions are often in a male dominated enterprise culture left at the door or not for…
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Friday Feminine Gamification Viewpoint: Ladies lead social media and social games Whilst both genders take part in social media and social games, the ladies are marginally in the lead in terms of usage of both. Ladies are more likely to engage in social games (53%),…
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Friday Feminine Gamification Viewpoint: Game preferences With statistics about the average gamers on video, computer and mobile devices showing that both men and women are players and the percentage gap between men and women coming ever closer, what do the ladies prefer? Personally I have…
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Feminine Gamification Viewpoint: Real life benefits When investing in solutions ladies are looking for real life benefits. In terms of gamification what we need to point out is how applying experiences, designing for specific behavioural interaction etc is of benefit to a real world problem….
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Friday Feminine Angle: Ladies are 45% less likely to enter competition When it comes to competition, ladies are 45% less likely to enter into competition than their male counterparts, despite performing equally well on a given task. This is according to research carried out by…
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Friday Feminine Gamification Viewpoint: Workplace Motivation With motivation as a core base for gamification in business, let’s look at how men and women are motivated differently in the workplace. The info graphic below shows an interesting and subtle differentiation. One could argue the male side…
