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An article in the Guardian a few weeks ago triggered my question whether designing for ladies is still considered niche as opposed to essential? The article’s name “The deadly truth about a world built for men – from stab vests to car crashes” says a…
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Feminine gamification viewpoint: maternal hobby? In our series on the research from Phillips and Hall on women in STEM another bias women have to deal with is the assumption that as soon as they have had children, that works is just a hobby. Now most…
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Feminine Gamification Viewpoint: Competition between women In our Feminine Gamification Viewpoint posts we have mainly focused on differences between both genders, this week however I want to zone in to competition between females. The trigger for this post was watching this year’s season of “The…
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Feminine Gamification Viewpoint: Gender design preferences When women and men design they will naturally go for a number of different elements: Males Females Type of objects Self-propelling objects (ships, cars, planes, rockets) Static objects (plants, flowers, furniture, landscape) Message Printed word Not printed word Typography…
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Feminine Gamification Viewpoint: Consumer Differences Women are the main decision makers when it comes to shopping, below is an interesting infographic illustrating some of the differences thanks to the people at dr4ward.com for putting it together. With ladies making a vast proportion of buying decisions, what…
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Feminine gamification viewpoint: like-ability With gamification often including voting and rating of thoughts, suggestions and occasionally also people, the research done in regards to like-ability and success and how this differs for men and women is important to be aware of. Sheryl Sandberg in her…
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Feminine Gamification Viewpoint: He for She This week Emma Watson gave a speech at the UN for the launch of the UN campaign ‘He for She’ to encourage equality for both men and women. She points out some amazing facts which whilst travelling and working…
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Feminine gamification viewpoint: Why apps for ladies are a good investment of your time? I have been approached a number of times to review apps, when I then give feedback on how ladies may perceive the functionality, this is not always welcomed or brushed aside as…
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Feminine gamification viewpoint: emotions In my work with sales teams, I am always surprised at the ease of rejecting of emotions when talking about the sales decision making cycle. Emotions are often in a male dominated enterprise culture left at the door or not for…
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Feminine Gamification Viewpoint: Real life benefits When investing in solutions ladies are looking for real life benefits. In terms of gamification what we need to point out is how applying experiences, designing for specific behavioural interaction etc is of benefit to a real world problem….
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Friday Feminine Gamification Viewpoint: Eye contact In one of our previous posts I mentioned that women are more likely to have face-to-face conversations and men are more likely to sit side by side with friends when having conversations. You may find this a marginal difference,…
