We have been passionate about testing out new technology since our foundation. Augmented reality became mainstream in our view thanks to the game Pokemon Go. Since then we have developed a number of augmented reality based quest concepts for organisations.
An augmented reality quest works best when all of the target audience has access to a smartphone, so make sure you find this out before you embark. (old phones and operating systems are not able to handle this)
A great quest is made up of a number of relevant steps, whether it is collecting items, answering questions, finding items, unlocking riddles, etc. Typically a quest serves just one purpose, such as for example create brand awareness. It can come in the form of a challenge, a treasure hunt or an adventure.
The augmented reality tools on the market today allow us to create something fun and amazing in a matter of weeks. You can save money by providing us with images and text. Below is an indicative range of pricing on a simple quest with 10 steps, we will, of course, need to talk to you before we can advise you of exact numbers for your project.
If you provide the images (png files) and the text, the budget for this kind of service starts at £5,000
If we have to create images and text, then the budget for this kind of service starts at £10,000
If you want a native app store branded app you are looking for an additional £20,000
Business outcomes and scope of projects
- Understand business objectives
- Scope of project
- Key Performance Indicators
Understanding your target audience
- User research (surveys, focus groups, analytics)
- Motivational drivers
- Experience mapping
- Collaborative and iterative design process (workshops, journey building)
- High level concept
- Detailed gamification design
- Wireframe and prototype
- Ongoing monitoring
- Feedback to keep engagement high