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Tag: Behavior


Gamification we love: Gamification of sales

An Coppens | 12th September, 2019

Sales gamification Sales people are in many organisations considered to be the most competitive bunch in the pack and in my experience closely followed by lawyers and finance guys. It is therefore no surprise that they are amongst the first to take on gamification and…

Gamification mechanic Monday: Access Items

An Coppens | 10th September, 2019

Access items  Access items unlock next levels for a client or employee, they can be random or planned, based on certain conditions that need to be met. When I look at course design, asking a learner to complete a quiz in order to gain access…

Gamification Mechanic Monday: Random rewards

An Coppens | 9th June, 2019

Gamification Mechanic Monday: Random rewards If you have ever tried to surprise a friend, family member or person you love with a surprise bunch of flowers or a a gift, then you already fully understand the concept of random rewards. Now, the question is when…

Pink brain, blue brain

An Coppens | 8th January, 2016

Feminine gamification viewpoint: Pink brain, blue brain In this blog theme I often discuss the differences between male and female motivations, because in gamification we are often asked to change behaviour and it doesn’t take a rocket scientist to realise how men and women react…

Feminine gamification viewpoint: trade offs

An Coppens | 25th September, 2015

Feminine gamification viewpoint: trade offs This week Harvard Business Review published an article on gender differences in leadership positions, which caught my attention. The authors carried out research, which looked at how women and men decide on whether to go for a higher role or…

Gamification stuff we love: Funifier website gamification

An Coppens | 22nd April, 2015

Gamification stuff we love: Funifier website gamification Funifier is a gamification platform we partner with and since the beginning of this week, they have also taken over our website gamification. The Funifier platforms has all game mechanics built in from the Octalysis framework of Yukai Chou and it…

Gamification stuff we love: RedCritter Connector

An Coppens | 25th March, 2015

Gamification stuff we love: RedCritter Connector Last week I had the privilege of receiving a demo from Dan Hoffman about Redcritter Connector, which is a gamification platform. The origins of Redcritter actually come from gamified agile project management and their original product Redcritter Tracker, which…

Gamification Mechanic Monday: Equipment

An Coppens | 14th April, 2014

Gamification Mechanic Monday: Equipment In most games you have the changes to earn access to equipment that will help you complete the next level or enable faster progress or improvement of some kind. The way to look at it in my view is to think…

Behind the scenes of gamification

An Coppens | 7th March, 2014

Is gamification just a way to bust boredom? Gamification is a powerful tool to improve business processes and can assist in making interactions more engaging. But if busting boredom is your primary objective and your only reason for doing it, I urge you to think…

Gamification Mechanic Monday: progress tracking

An Coppens | 24th February, 2014

Progress tracking In gamification a player benefits from knowing their journey, from a psychological view it means you have a sense of control. You can speed up or slow down in order to complete the journey. In most cases players are looking for a journey…

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What is the impact for corporate sector initiatives when the games market valuation numbers soar to record heights?

UKIE, the UK interactive entertainment association published figures today to show that the consumer game market valuation has grown to over £7 … Read More about What is the impact for corporate sector initiatives when the games market valuation numbers soar to record heights?

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