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Friday Feminine Gamification Viewpoint: 83 % of consumer buying decisions are made by women With a lot of gamification efforts made in marketing and sales, here are some interesting statistics first introduced by Tom Peters in his book Re-Imagine dating back nearly a decade: 83%…
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Gamification stuff we love: Zoho CRM gamification Some time ago, I invested in Zoho CRM (customer relationship management) software after testing out a number of systems. At the time none of them were really gamified, everything would have required custom work to make it work….
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Gamification stuff we love: Hooptap Yesterday I had the privileges of a great demo of the Hooptap platform and solutions for gamification. I have to say it was impressive. I loved their Brandclub option, where you can basically with or without any web-presence set up…
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This week has been particularly exciting, we closed a few more fabulous projects, which for now we keep under wraps. I always consider the singing of the legal documents as the official start, the deposit for work to start the second and then our first…
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Gamification Mechanic Monday: Building confidence Confidence is typically made up of knowledge about what you are doing and trust in your own ability to do it or learn it. In games you will often find simple instructions and early wins when a new mechanic is…
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Gamification Mechanic Monday: Glowing choices In games especially during the on boarding phase when you are still learning how to play the game, you will often have a glowing choice come up, items being highlighted and standing out, so you know what to do next….
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Feminine Gamification Viewpoint: Decision making differences between genders Men and women work differently when it comes to decision making, especially when you are designing strategic process solutions such as gamification, it is important to allow both genders to fulfil their needs when it comes to…
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Trading systems Imaging the economy as a game, the trading system is that we give time to an organisation in return for money or we trade money in return for goods or services. Well, the gamification mechanic today is a trading system. For example in…
