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Gamification and game design for business results

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Tag: data

What data do we need for gamification design?

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It is very rare that we receive this question, we usually have to inform the client we want certain data, but this week the question was raised. To me, that is a sign that the buyers of gamification design services are becoming savvier about what…

When you don’t have data

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I am currently working on a learning project and we wanted to use a data-driven design approach to come up with favourable interactions for the users. I have been hunting for data and research on learning interactions and how they impact on learners. I have…