Fiat YouWear: Fun example of Gamification Earlier this week I was at a networking event and I ended up having to teach what gamification is all about. For some reason I seem to hang out with the innovators of this world, who seemingly…
Gamification stuff we love: 3Radical A few weeks ago I hosted a panel discussion on BrightTalk on the subject of Mobile Gamification as the future for customer engagement. Mike Talbot and Chris Tew both panel members represented 3Radical which is also the name of their marketing…
Gamification stuff we love: Zappar Ever felt like bringing a bit of augmented reality to your writing, your apps or your events? Well with the Zappar create and studio apps, you can achieve just this. I have been exploring augmented reality and virtual reality for…
Gamification stuff we love: Hooptap Yesterday I had the privileges of a great demo of the Hooptap platform and solutions for gamification. I have to say it was impressive. I loved their Brandclub option, where you can basically with or without any web-presence set up…
Gamification stuff we love: branded mini-games Branded Mini Games allow companies to design their own advergames in a quick and easy manner. The purpose of the mini-games is typically around marketing objectives such as brand awareness, growing market size, creating a following on social media,…
Gamification stuff we love: Chennai Express Movie marketing is becoming increasingly engaging and can mean the make or break of a movie. In India the movie Chennai Express became a box office hit aided by a social media focused marketing campaign, which included gamification, social…
Gamification Stuff we love: Zizzi tackles cancer The Italian restaurant chain Zizzi introduced an online, mobile accessible mobile scratch card game to raise £1 million for the Stand Up to Cancer campaign from Cancer Research UK. Flyers on the table in restaurants encourage the smart…
Gamification Mechanic Monday: puppet master In alternate reality games you have a puppet master (often also the game designer) who decides on the rules of the game and how players are engaging and interacting with each other and with the storyline of the game. They…
Gamification stuff we love: Spin and win Gamification in marketing has the potential to spread your message wider, 3Radical’s mobile gamification marketing platform enables this process. For DBS an Asian bank they set up a spin and win game for loyalty card holders in their…
Gamification stuff we love: Chain of good The drinks company Innocent, who produce smoothies and juices launched a campaign at the beginning of this year to help cause a “chain of good“. It is appealing with epic meaning to make a healthier choice, not just…
Gamification Stuff we love: Dulux Visualiser I often have conversations with friends on how can gamification be used for something they can relate to and usually I give examples of fitness apps, but here is another one my friends will definitely relate to when re-designing a…
