Gamification stuff we love: Urban hunt Last week at the gamification world congress Chris Skolarski from Skolarski Studio spoke about dynamic composition and how the environment, shapes and pathways influence how a player feels about their gameplay. He mentioned an Urban Hunt, which I believe he…
What is gamification in marketing or what could gamification look like for a marketing process? We recently took part in a challenge which addressed exactly this question, how can we gamify our marketing to attract a younger demographic. Understand your target audience Marketing is at the…
Gamification stuff we love: Spin and win Gamification in marketing has the potential to spread your message wider, 3Radical’s mobile gamification marketing platform enables this process. For DBS an Asian bank they set up a spin and win game for loyalty card holders in their…
