Cialdini researched and wrote about the power of persuasion and found that there are 6 universal rules to persuade. Here is the best summary of these principles: [video_player type=”embed” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″][/video_player] In terms of gamification design, when we are looking to influence…
Persuasion triggers to drive behaviour
