A few weeks ago I entered a 5 day marketing challenge and one of the activities was to test out some new softwares used fro marketing automation. As a business owner I am always keen to learn what is out there and with my gamification…
Random rewards are allocated on a randomised basis and provide an element of surprise. Fixed rewards appear at regular intervals usually at the end of a specific pre-designed activity or set of activities. In a recent gamification workshop I was asked, what works best for…
Gamification Mechanic Monday: Choice in collecting rewards My partner and I play a lot of games, some for fun and some to test for features as research. While I was watching him start a game, he started with collecting a bunch of rewards and upgrading…
Gamification stuff we love: Meaningful badges Badges receive a lot of bad rep in the gamification world, primarily because if they are all you use, it will be a very superficial system and miss the point of driving behaviour change. Last week I came across…
