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Tag: storytelling


In focus: hero’s journey

An Coppens | 30th September, 2019

In business gamification,  adding game psychology and game mechanics to a work related process, typically and also advisably takes a bit of narrative. Especially for learning, the hero’s journey is often chosen as a a way of telling a story where your end-user can be the hero, whether they are…

Being memorable is easier with a story

An Coppens | 5th September, 2019

being more memorable with a story blogpost www.gamificationnation.com

Did you know, that being memorable is easier with a story? In fact, people are 22 times more likely to remember a story instead of remembering a fact or statistic. Great to start a story with a fact in that case, don’t you think. But…

Feminine gamification viewpoint: inclusive narrative

An Coppens | 29th August, 2019

Feminine gamification viewpoint: inclusive narrative This week I came across a number of articles on the importance of supportive narrative in order to be inclusive of each other. In one scenario office banter which was rather rude with a sexual connotation between a male and…

Feminine gamification viewpoint: gender and storytelling

An Coppens | 23rd August, 2019

Feminine gamification viewpoint: gender and storytelling It is interesting to see how storytelling develops slightly differently for boys and girls. Most children start to engage in storytelling around 3-4 years of age and the stories at that age tend to be about themselves and personal…

Feminine gamification viewpoint: Ladies in Disney

An Coppens | 16th December, 2016

Most of us growing up with television and cinema, have watched the odd Disney animated movies. Storytelling through these media, influence how we shape our thinking and potentially even the choices we make in future. From previous research I shared on the topic of gender…

Gamification stuff we love: My Patient Partner

An Coppens | 5th August, 2015

Gamification stuff we love: My Patient Partner In the quest to remain healthy we often fall off our great intentions in a few weeks, because if happens. In the US the Cyber Doctor is looking to address this issue with a gamified app called My Patient…

Feminine gamification viewpoint: stories

An Coppens | 26th June, 2015

Feminine gamification viewpoint: stories Telling stories has long been a way of sharing history, traditions, rituals and also cultural unspoken rules. One of the ways of encouraging more ladies to take up technical roles is to share stories of our ‘sheroes’. Whether your inspiration comes…

The power of a good story

An Coppens | 26th November, 2013

The power of good story Great games, movies, books and presenters tend to have mastered the art of storytelling. In my view storytelling can enhance a brand quite significantly. If you look at the master story tellers, they create an element of suspense, usually the…

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