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Gamification stuff we love: Chennai Express Movie marketing is becoming increasingly engaging and can mean the make or break of a movie. In India the movie Chennai Express became a box office hit aided by a social media focused marketing campaign, which included gamification, social…
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Feminine gamification viewpoint: What is your gender identity? In the upcoming iVersity course on gamification I share some of my thoughts on gender and gamification, but the reality is we probably behave and communicate with more than one gender influence in mind. So here is…
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Feminine gamification viewpoint: social conversations On social media sites such as Facebook and Pinterest women tend to dominate as active users, on the other social media sites such as Twitter and LinkedIn the balance is slightly slanted towards men. But what is really different and why…
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Gamification stuff we love: tracking trends Feedback and transparency is one way to drive information as well as motivation in a gamification context. In most enterprise settings we don’t have any idea of what’s living amongst people, because companies manage the grapevine. Events tend to…
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Crowdsourcing as a way to raise funds for a Dementia game The debate whether crowdsourcing is in fact gamification is not finished yet. Personally I like the fact that you engage with a number of interested parties to fund a project, rather than traditional means…
