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Gamification Design for Employee Engagement

Improving employee engagement is by far the most commonly requested reason why organisations contact us to apply gamification. However, most of our clients had some concerns.

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Solutions for Learner Engagement

Improving learner engagement is by one of the most commonly requested reason why organisations contact us to apply gamification. However, most of our clients had some concerns.

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Solutions for Customer Engagement

Improving customer engagement is often slightly off the radar for most CEO’s and we seriously wonder why, now a few forward thinking business owners have contacted.

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Gamification Blog

When employee retention is not a linear thing

  20th April, 2018 By An Coppens

In our work with employee engagement and gamification of HR, we come across the request to work on …

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What should be in your gamification design document?

  16th April, 2018 By An Coppens

In the games industry, the game design document is the one living document where all the information regarding …

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What we can learn from BAFTA best game winner

  13th April, 2018 By An Coppens

Last night the BAFTA Games Awards took place and showcased some of the best in the UK in …

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How feedback is teaching me

  10th April, 2018 By An Coppens

I have been using the Grammarly extension for a while now on my computer and especially for writing …

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What is gamification?

The working definition according to Gamification Nation founder and Chief Game Changer An Coppens is as follows:

Gamification (pronounced game-i-fi-ka-tion) is the application of game dynamics, game psychology and game mechanics to non-game situations, such as HR, learning and development, sales and marketing and other business processes.

Experience some gamification!

Not sure what all the buzz is about? Then, I highly recommend in that case that you experience a bit of the fun.

Download the Zappar app to your smartphone, scan the image with the orange lightening strike on this page and play!

Who and what does it apply to?

Gamification Nation is the leading supplier of learner and employee engagement focused gamification design. Our Clients are innovation minded and looking for more fun ways to engage their clients and employees. They range from small businesses, to applications and product developers as well as well-known brands and multinational organisations.

Here is a selection of some of the problems they faced:

  • Sales team performance is static and new sales person ramp up to performance very slow
  • Employees are not engaged, we want to see them energised and motivated again
  • We want our call centre team performing at their best and implementing new knowledge so our customers are better served, training is not reaching the front line
  • Internal communication and collaboration is not working as well as it could
  • Learning offering is huge, but the uptake and implementation is slow and not as sticky as we would like it to be
  • Our recruitment process is not reaching the younger generations
  • We want to improve our employee on-boarding plan
  • We want to level up our performance management and productivity,
  • We want to invigorate our membership community and have members make the most of it

What have clients achieved?

The results companies have achieved so far:

  • Increased productivity and collaboration
  • More learning completion and active implementation
  • Better sales results
  • More empowered and self-motivated employees

At Gamification Nation we want to enable you and your team to hit results. We work collaboratively with our clients to find a fitting and engaging solution to the problem. We suggest you start at a strategic level with what you want to achieve, then we typically learn as much as possible about your target audience and we design our gamification stategy accordingly. We often tweak and improve our solution until it hits the right note and will work with your development team and/ or our business partners to implement the full solution.

Tell us your biggest gamification challenge: BIGGEST CHALLENGE

Find out how you can achieve results with our tailored gamification design solutions, or join our community, where you have access to our courses, tools and like-minded individuals aiming to achieve similar goals.

Outstanding Gamification Agency Award Winner